Project Goal: design an identity for a new attraction event featured in the Garden Bistro for the springtime. Live music, light bites, blooming gardens, and community connections are the focus for the event. Musicians in the line-up were provided by the Tucson Jazz Society.
(Above: concepting presented to the committee. Below: I wanted to use a dramatic desert twilight sky for backgrounding the new logo).
Specifications for the project and final two concepts presented:
The floral arrangement needed to have southwestern species added to the mix.
The musical performers included vocalists, so a microphone was a necessary addition:
Even though we decided no merchandising, this decision was added at a later time: selection for a 4-color collectible; also sold in the museum shops.
I designed stickers for the gallery, the museum shops and Admissions. These promotional vehicles always work well for selling our events and they become collectibles for our volunteers, members and regular visitors.
The Garden Bistro offered a specific menu and bar selections for the event, so these were created for 24x36 A-frame signage and laminated handouts.
Promotional posters, tablecards and banners:
Exterior A-frame signage for directionals.
Full digital suite for website and social media.
