Client: Tohono Chul | Gardens | Galleries | Bistro
Audience: current members, general public
Project Description: develop contemporary holiday concept to put a fresh face on this legacy event by upgrading the branding
Audience: current members, general public
Project Description: develop contemporary holiday concept to put a fresh face on this legacy event by upgrading the branding
The look required for this event was elegant minimalism. Concepting with shapes:
Experimentation with different approaches, text treatment.
Team concensus decided that the quail was the right animal for the project.
Team concensus decided that the quail was the right animal for the project.
I wanted a cool winter palette trending for 2022, but not so dark that it would clash with holiday celebrations. We all wanted to steer away from the traditional green and red.
Vector illustrations for the desert flowers, prickly pear cactus, saguaro and snowflakes to accompany the quail:
Text treatment for the title of the event included a signature tagline:
Final design for our holiday quail:
Layout of all of the elements in a square format; this would be the standard orientation of elements for the website and social media graphics.
Print collateral included posters, tablecards, flyers, print advertisements and digital skyscraper ads.
The event required alternate paper ticketing for Admissions window requests, for our performers, staff members, COMP admissions and corporate sponsors.
The unique sticker shape helps it stand out from other events on water bottles and notebooks. These were complimentary and served as promotionals distributed in the art galleries and at the Admissions window.
Header graphics, divider graphics and ticketing icons for the event appeared on the website.
Two special photo ops were created for the event: one was event specific, the other more evergreen.
