Chillin at the Chul Summer Hours Event - identity and marketing
Executive Director Jamie Maslyn Larson and I worked together to come up with an idea for a brand new event to introduce to the Tohono Chul botanical gardens. The gardens had an existing reputation as a high class tea-house which drew repeat crowds, but our new leadership wanted to extend an invitation to a younger, working professional crowd who needed a place to wind down after a hard day at the office.
The vision was a focus on a low-key, cool palette with geometric simplicity.
The summer event was a success with conversions into new memberships for the Gardens and record sales for the Garden Bistro in light fare and beverages.
The vision was a focus on a low-key, cool palette with geometric simplicity.
The summer event was a success with conversions into new memberships for the Gardens and record sales for the Garden Bistro in light fare and beverages.
four concepts presented to leadership staff:
Final poster design:
Final postcard design:
Menu designs
